Case Lot Purchases
A Case Lot purchase is a purchase of the same product in greater quantities. Independent Representatives who purchase greater quantities of the same product will receive higher wholesale discounts off the Suggested Retail Prices and Preferred Customers who purchase greater quantities of the same product will receive higher discounts off the Suggested Retail Prices.

Wholesale discounts available to Independent Representative and discounts available to Preferred Customers are displayed in the table below:

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Preferred Customer Discounts
Independent Representative Wholesale Discounts
Quantity Purchased
Discount Received
Discount Received
One-Two Bottles
10%
25%
Three-Five Bottles
15%
30%
Six-Eleven Bottles
20%
35%
Twelve + Bottles
25%
40%

Note: The Independent Representative, who enrolled the Preferred Customer, will always be compensated with a commission of 15% based on the Suggested Retail Price of any order.

Equivalent Markup
When an Independent Representative purchases products at a wholesale discount and resells the products at the Suggested Retail Prices, the actual retail markup is always higher than the discount received. For example, when an Independent Representative purchases $100 of products at a wholesale discount of 25%, the wholesale price is $75. However, when the Independent Representative resells the products at the Suggested Retail Price of $100, the markup is 33% rather than 25%. That is, the $25 of retail commission is a profit or markup of 33% on the $75 dollar inventory purchase!

Equivalent markups are rounded to the nearest number and are shown in the table below:

Wholesale Discount Received Equivalent Markup
Wholesale Discount Received
Equivalent Markup
25%
33%
30%
43%
35%
54%
40%
67%

The Case Lot purchase system was designed to encourage retail sales by providing a lucrative financial incentive to Independent Representatives. The system of escalating discounts was also designed specifically for health practitioners, personal trainers, dietitians, and nutritionists, who appreciate the ability to combine a high product line to help their patients and clients with high retail commissions to cover their expenses and overhead.